Replacing two disparate systems, Choice Hotels teamed up with trusted tech partner IDeaS to create a proprietary revenue management system and won a 2021 Hotel Visionary Award within the Enterprise category for its efforts.
As SaaS assumes its more mature status in tech, marketing leaders will need to cozy up to their more expansive roles as tech drivers, relationship builders, and strategic architects in order to continue their growth trajectory in 2022.
Spectaflow already has 100 hotels in 5 countries using its software and will expand its reach across North America, Europe and the Nordics with this funding.
When it comes to cyberthreats, 89 percent of polled hospitality IT decision makers said their organizations lack expertise, 83 percent said they lack resources, 71 percent said they lack the time to respond to threats, and 58 percent said they have insufficient training information.