Shake Shack Partners With Grubhub for Delivery
Shake Shack has entered into an integrated partnership with Grubhub, an online and mobile food-ordering and delivery marketplace. The partnership reflects Shake Shack’s long-term digital growth and innovation strategy to make its iconic food more accessible to consumers through an increasing number of channels.
“Shake Shack is experiencing incredible growth. Now more than ever, we’re doubling down on our commitment to be an accessible, omnichannel business,” said Randy Garutti, Shake Shack CEO. “Over the last 15 years, we’ve built our brand around creating community gathering places and becoming the next generation’s burger joint. Our partnership with Grubhub is a reflection of our commitment to expanding that connected community through our increasing number of digital products, and our relentless focus on providing both convenience and excellence in experience through those digital offerings. The Shake Shack-Grubhub partnership demonstrates our strategic commitment to digital innovation and guest experience, and represents an important component in our overall digital ecosystem, including web-ordering, mobile app, kiosk and delivery.”
Shake Shack delivery through Grubhub and Seamless is currently in test and available to guests at a small number of Shacks. A nationwide rollout will continue gradually over the next 2-3 quarters, bringing Shake Shack’s innovative menu offerings like the ShackBurger, Chick’n Shack, frozen custard shakes and crinkle cut fries to more Shack fans whenever and however they want it.