As more startups like Tourist Journey appear, hotels may want to forgo OTAs in favor of these new platforms that attract guests who typically spend more and stay longer.
CTV paired with data analytics will help hotel brands find consumers who are actively looking to travel and consumers who had to cancel trips in 2020 all while providing personalized messaging.
Brand sees significant uptick in direct bookings both from loyalty members as well as non-members; Believes that marketing to Millennials could attract 2M+ Rewards members to its program.
