Lauer has an extensive background developing data-driven marcom strategies for both startups and leading brands, including Morton Salt, PepsiCo – Quaker Foods & Snacks, FedEx, and Eaton Corporation.
Fischer previously worked as Chief Marketing & Digital Officer title at Papa John's International and received HT's Top Women in Restaurant Technology Innovator Award in 2018.
The investment will be used to accelerate the enhancement of the SpotHopper's AI-based autonomous sales and marketing solutions for the restaurant industry.
Marketing to Gen Z more than doubled since 2019, yet opportunities still exist to capture this generation through in-person shopping experiences and rewards, according to an American Express Canada study.
