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07/06/2021

RateTiger Certified by Global Hotel Alliance (GHA) as a Recommended Distribution Partner

GHA hotel brands to leverage eRevMax’s extensive connectivity for improving operations.
Michal Christine Escobar
Senior Editor (Hotels)
Michal Christine  Escobar  profile picture

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has certified RateTiger by eRevMax, as a preferred distribution provider for its member properties. eRevMax has recently completed seamless integration with GHA, which is the latest addition to the eRevMax Ecosystem that has over 450 integrations including leading hotel technology platforms, OTAs, PMS, CRS, GDS, wholesalers, booking engines & more.

The certification facilitates GHA’s 35+ hotel brands, representing over 500 hotels and resorts, the option to leverage RateTiger as their distribution platform while still enjoying the benefits of GHA’s multi-brand DISCOVERY loyalty programme.

"Through our recently certified connection to eRevMax, the Global Hotel Alliance (GHA) is now able to offer participating hotel brands the ability to plug into its distribution channels without having to develop dedicated point-to-point integrations with each different PMS system," said Folker Heim, Chief Operating Officer, GHA.

“The certification with GHA further extends our commitment to the hotelier community and enables customers to easily reap the benefits of GHA’s multi-brand DISCOVERY loyalty programme while managing online distribution through RateTiger. We are excited for hotels to be able to use our integration to achieve their business goals,” commented Ashis Saha, SVP – Project Management, eRevMax, Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries. GHA uses a shared technology platform to drive incremental revenues and create cost savings for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, provides 17 million members exclusive opportunities to immerse themselves in local culture wherever they travel. For more information, visit globalhotelalliance.com.

eRevMax distribution management solutions – RateTiger and RTConnect powered with sophisticated analytics, distribution capabilities and interactive reporting dashboard, help hotels make informed decision based on key insights and streamline all aspects of their revenue management for driving better results. eRevMax offers seamless connectivity with over 450 channel and technology providers.