Radisson Hotel Group Taps TransPerfect to Help Localize New Website

Radisson Hotel Group has selected TransPerfect, provider of language and technology solutions for global business, as its sole supplier to provide language services and translation management technology to support its expansion efforts in international markets.

Radisson Hotel Group is one of the world's largest and most dynamic hotel groups, with seven distinctive hotel brands and more than 1,400 hotels in operation and under development around the world. With a range of international properties, the opportunity for TransPerfect and Radisson was to develop a unified vision and brand identity while ensuring that each brand maintained its individual characteristics.

Content requirements include marketing materials, legal documents, training and e-learning, as well as on-site interpretation for 33 languages in 2019.

One of the most significant components of the effort is the localization of the company’s new website (www.radissonhotels.com), which launched in 12 languages.

To manage the website localization process, Radisson is using TransPerfect’s GlobalLink Enterprise technology suite integrated directly with the company’s existing SDL-Tridion content management system. In addition, they have employed TransPerfect’s Brand Champion program and GlobalLink TransPort to facilitate submission, delivery, and review of all offline content.

Since launching in July, Radisson has realized significant year-over-year cost savings by using the GlobalLink suite of products across all supported languages.

“Our goals for our five-year plan are ambitious, and we need a partner to bring both expertise and scale to support us,” Remy Merckx, Vice President of Global Digital at Radisson Hotel Group, said. “TransPerfect has been integral to helping us deliver our new website and international programs to market.”