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10/14/2022

R Collection Hotels Goes Online with First NFT Rate

Italian hotel chain has partnered with Takyon to reach a segment of customers who are active in the Metaverse.
Michal Christine Escobar
Senior Editor (Hotels)
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R Collection Takyon Logos

Grand Hotel Victoria *****L in Menaggio, part of the R Collection Hotels Group, announced its first re-sellable, prepaid, non-refundable NFT rate through a partnership with Takyon.

On April 15, The Group finalized the first sale on OpenSea of the first NFT (Non-Fungible Token) of the R Collection Hotels Group, a prestigious hotel chain owned by the Rocchi family with four- and five-star facilities, and Takyon, an established start-up in the world of Web3, thus concretizing the active online presence of the R Collection Hotels Group in Web3, where it is possible to buy and exchange everything holistic and experiential.

The NFT owner, by joining the Takyon community, can enjoy attractive opportunities in the Takyon platform, already available since May 2022, with personalized offers, discounts and freebies through Crypto Airdrop, exclusive events and many other surprises. All in a Carbon Neutrality framework of the stay thanks to a partnership with Up2Youche allows for zero CO2 emissions from facilities and events.

With this latest step, the R Collection Hotels Group's strategy has taken place toward an expansion of its portfolio of activities and experiences, aiming to reach a segment of customers who are already moving into the new future and who are active in the metaverse. The resale rate proposed by Grande Hotel Victoria offers overnight stay, 'Good Morning on the Lake' breakfast, access to the ERRE SPA wellness area, covered parking (electric car charging station available for a fee), Wi-Fi, VAT and service. But the novelty of the rate concerns the fact that the reservation can be resold until 11:59 p.m. of the day before check-in on the Takyon Travel Exchange at a price decided directly by the customer himself and independently of the initial purchase price.

With Takyon, the customer buys the right to stay in a completely innovative way, and once he/she physically stays at the 5-star Luxury Grand Hotel Victoria in Menaggio, his experience will become truly unforgettable.

The benefits of this formula also lie in the interchangeability of reservation within a community, not to mention that NFT-unlike all other classical modes-not only guarantees virtually infinite modes of development, but also solutions that move in the direction of environmental sustainability.

With this initiative, R Collection Hotels aims to be ambassador of a future in the virtual world of Hospitality, in a shared reality through the Internet and in a new concept of VR tourism that will lead to tangible benefits both economically and in terms of functionality.