Quick Service Restaurant (QSR)

Qu's 2025 State of Digital Report reveals how brands shift to first-party sales, consolidate tech stacks and invest in data-driven personalization to drive long-term growth

From automated loyalty check-ins to multi-channel ordering experiences, three restaurant brands shared how they’re using technology to build lasting customer relationships at MURTEC 2025, Experience Matters.

New report from Vita Mojo highlights how ambitious hospitality operators can leverage technology to drive efficiency, mitigate rising costs, and build long-term resilience.

Three Lifetime Achievement Awards will be presented at the 30th annual MURTEC in Las Vegas on March 11.

The restaurant of the future isn’t some distant sci-fi fantasy—it’s happening right now. Restaurants have embraced a wave of technologies designed to boost speed, efficiency, and accuracy, creating the consistency that both operators and guests crave.

Krystal has focused on strategic, brand-forward upgrades designed to enhance visibility, streamline operations, and elevate the guest experience. These enhancements include updated exterior designs and modernized digital menu boards.

As digital media evolves, restaurants are exploring innovative ways to connect with consumers where they are.

After two years as Chief Operations Officer, Gonzalez will lead the brand’s next phase of growth.