Punchh's New Feature Streamlines Pickup Experience

Anna Wolfe
Senior Editor, Restaurants

Punchh's newest product, Punchh Pickup, creates a frictionless, end-to-end pickup experience for both customers and employees.

a woman taking a selfie

It's the first major release since PAR Technology Corp.  acquired Punchh for approximately $500 million

Punchh Pickup allows operators to view and manage all pickup orders from a customizable web-based console, providing real-time location and arrival estimates that enable clear, automated communication with customers through a personalized mobile and web experience.

Pickup on the Rise

“Pickup orders make up a significant portion of our sales, and we only see that number increasing post-pandemic,” said Jane McPherson, Chief Marketing Officer of Capriotti’s. “It was important that we implement a solution that would not only save our staff valuable time but also provide our guests a convenient, consistent pickup process that aligns with our promised customer experience. With Punchh Pickup, we will reduce customer wait times while fulfilling takeout orders accurately and efficiently.”

Built to seamlessly integrate loyalty with curbside, drive-thru, and in-store pickup orders, Punchh Pickup offers a fully synchronized employee and customer experience that reduces customer wait times and simplifies both back of house and front of house operations.

Employees can easily monitor pickup orders at a glance on virtually any tablet or computer, leveraging information like customer vehicle details, status updates, parking info, and geo-location. With real-time updates, optional arrival alerts and in-depth customer profiles, operators can coordinate timely order preparation and customize automated status messages via push notifications and within the brand’s mobile app, based on continuous GPS location tracking.

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