Easy to use, a “chatbot” mimics human conversation using technology based on artificial intelligence, and enables consumers to engage with restaurants using platforms like Facebook Messenger, voice-based applications like Amazon’s Alexa and others. Punchh’s Chatbot integrates quickly and simply into existing point-of-sale systems, as well as loyalty and ordering programs. The addition of chatbot technology is an extension of Punchh’s strategy which enables consumers to connect with their favorite restaurants across any channel, whether it be mobile apps, point-of-sale, kiosk, as well as websites.
In the future, through Punchh, customers will also be able to pay for purchases, provide feedback, take surveys, redeem gift cards, play games and more using messaging apps. Restaurants can learn about and predict consumer behavior, and can then personalize and target offers to members, which can then be redeemed through any channel.
“We see chatbots as the next big thing in restaurant loyalty programs,” said Jeff Zuckerman, Chief Marketing Officer of PizzaRev. “We are excited to be one of the first to embrace this cutting-edge technology, and believe it is going to give us a fun, new, relevant way to connect with our customers. We look forward to rolling it out soon.”
Punchh, whose clients include more than 75 leading restaurant chains such as TGI Friday’s International, Moe’s Southwest Grill, Quiznos and Smashburger bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.
Companies interested in seeing a demonstration of Punchh's new Chatbot can visit booth #43 at MURTEC in Las Vegas from March 7-9.