HT's Lodging Technology Study, reveals that mobile solutions dominated technology rollouts for 2016 with half of the top solutions having a mobile component. Mobile key deployments, however, still lag behind guest expectations. While 53% of guests want to be able to use smartphones as mobile keys, according to the 2016 Customer Engagement Technology Study, only 12% of hotels currently offer the technology. In this article, HT identifies the ways hotels could stand out from the competition by tapping into the full potential of mobile keys beyond just guestroom access.
When staying at a hotel, guests not only expect to stay connected through those devices via Wi-Fi, but they also want the ability to make phone calls from their mobile phones without fighting for a signal or getting dropped mid call. Despite limited control, hotel operators can implement changes to improve cellular signals with carrier and FCC approval.
The latest revenue management systems are helping operators forecast demand, segment guests and optimize pricing, while also remaining consistent across all partner websites, such as Expedia and Travelocity. As an added benefit, these systems can reduce labor-intensive calculations and allow employees to focus on interpreting data and making decisions. HT talks to several major resort firms about the impact that revenue management technology is having at their properties.
There’s a real and growing trend among hotel operators to deploy mobile key technology. HT gets input from experienced hotels on some of the latest solutions, plus how they’re managing security concerns.