Portillo's Uses Data-Driven Approach to Market to New and Existing Customers
Portillo’s teamed up with R.R. Donnelley & Sons Co. ( RRD) to create a targeted strategy to raise awareness, demonstrate the brand’s value to customers, and increase web and foot traffic to maximize revenue by location.
RRD, a provider of multichannel solutions for marketing and business communications, is helping QSRs including Portillo's leverage Salesforce Marketing Cloud to overcome business challenges and prove their value to current and new customers.
As Portillo’s expands across the United States, the brand needs to generate excitement and revenue in new markets. With the goal of engaging local customers before new stores open, Portillo’s and RRD created a targeted strategy.
“Partnering with RRD Marketing Solutions has helped us effectively reach existing customers and new prospects through multiple channels – email, social media, our website and direct mail,” said Nick Scarpino, VP, Marketing and Public Relations, Portillo’s.
RRD’s strategic approach cleans and centralizes Salesforce data to create successful integrated marketing campaigns. With landing pages, coupons, printed invitations to pre-opening events and more deployed via Marketing Cloud, RRD created a personalized experience for Portillo’s customers, boosting interaction, increasing brand exposure and improving recognition for Portillo’s in new markets.
To overcome industry challenges, QSRs must deliver the right message at the right time to current and prospective customers. RRD leverages Salesforce Marketing Cloud to help brands become more valuable to their customers, using its proven process for campaign management, quality assurance and deliverability.