On October 23, Pizza Hut introduced a limited-time test of a round pizza box in Phoenix.
“...At Pizza Hut we don’t do anything halfway and improving the customer experience and delivering a better tasting pizza is our core mission,” said Marianne Radley, chief brand officer, Pizza Hut.
Pizza Hut partnered with Zume, a company pioneering the shift to a more sustainable future of food, to design a way to put a round pizza in a round box. Not only does the round box contain less overall packaging compared to a typical square pizza box, it’s also industrially compostable (where available) and interlocks easily to ensure a smoother delivery. Following the event in Phoenix, Pizza Hut will look at ways to roll the box out more widely in the near future.
“This revolutionary round box – the result of a two-year journey – is the most innovative packaging we’ve rolled out to date,” said Nicolas Burquier, chief customer & operations officer, Pizza Hut. “The round box was engineered to make our products taste even better – by delivering hotter, crispier pizzas. This box is a win, win – it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members.”
The round box test is coincides with a test of a plant-based Italian sausage topping, Incogmeato Italian sausage.