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NRF 2016 NEWS: Elo Expands Self-Service Capabilities With Integrated EMV & NFC-Enabled Payment Solution

1/22/2016
Elo, a global supplier of interactive touchscreen solutions, announced the ability of its self-service platform to integrate with one of Verifone’s latest payment devices—the Verifone e355—bringing support for loyalty programs and emerging payment methods, including Europay, Mastercard, and Visa (EMV), near field communication (NFC), and mobile wallets, to retail self-service and endless aisle environments.
 
Existing self-service technologies that only support traditional payment methods are a challenge for retailers that want to also accept EMV, NFC, mobile wallets, and loyalty programs in self-service environments. Operators’ ability to support these capabilities in such environments often requires costly and time-consuming installation of fixtures, arms, and stands used to attach updated payment technology to the point of sale (POS).
 
By integrating its all-in-one tablet solutions with the Verifone e355, Elo now offers a solution that simplifies and reduces the cost of supporting new payment and loyalty methods in self-service and endless aisle retail environments. Not only does this bring EMV, NFC, mobile wallet, and loyalty program acceptance to the self-service and endless aisle POS, it enables retailers to expand their sales channels, enhance security, and deliver digital commerce right to the customer through these environments as well.
 
Typically used to convert any smartphone or tablet into secure payment and commerce endpoints, the Verifone e355 is an incredibly versatile device that can support all methods of payments and loyalty programs while integrating with retailers’ legacy back-end systems to connect online and offline sales channels. Connecting the device through Verifone’s Secure Commerce Architecture (SCA) also simplifies the EMV certification process for merchants and prevents sensitive payment data from becoming exposed to POS (electronic cash register) malware commonly used by cybercriminals.
 
Elo continues to reimagine in-store customer experience with solutions leading the way in retail technology. As a leader in POS solutions, Elo’s broad portfolio includes the affordable E-Series, adaptive X-Series, interactive I-Series, and all-in-one PayPoint cash register – including our full line of touch displays – delivering end-to-end innovation. With Elo, retailers can easily implement technology that helps reward loyalty, engage shoppers, accept new forms of payment, and ensure fast, seamless customer service.
 
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