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03/30/2022

Nextbite and MorningStar Farms Launch Virtual Restaurant Featuring Plant-Based Chik'n Menu Items

The new menu items, the Incogmeato
Michal Christine Escobar
Senior Editor (Hotels)
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Nextbitea leader in virtual restaurants and technology, announced its first CPG (consumer products group) partnership with MorningStar Farms® Incogmeato®. MorningStar Farms® Incogmeato® is a division of Kellogg that produces vegan and vegetarian food. This partnership expands Nextbite’s brand Miss Mazy’s Amazin’ Chicken with plant-based menu offerings, featuring the new MorningStar Farms® Incogmeato® Chik’n Tenders that are packed with craveable plant-based protein and taste just like chicken.

The new menu items, the Incogmeato® Cheeky Chik’n sandwich and Incogmeato® Fried Chik'n Tenders, meet consumers’ growing demand for plant-based menu choices. The plant-based sandwiches and tenders are available for a limited time through May 31, 2022, from select Miss Mazy’s Amazin’ Chicken locations in San Francisco, Las Vegas, and the NYC metro area. Customers can order from these locations via Uber Eats, DoorDash and Grubhub and at MissMazys.com.

“We are proud to partner with Nextbite and Miss Mazy’s Amazin’ Chicken for our first entry into the virtual restaurant industry to make Chik’n Tenders easily available via delivery,” said Stefanie Miller, President, Away from Home, Kellogg Company. “MorningStar Farms® Incogmeato® Chik’n Tenders use finely-honed plant-based tear technology to create fibers that tear-apart and mimic the texture of real chicken. This just-like-meat experience combined with Nextbite’s expertise in delicious delivery-only menus, meets the demand from flexitarian chicken-loving consumers for crave-worthy plant-based options.” 

“Plant-based options are fast-growing in popularity, propelled primarily by the rise of flexitarianism. From data-backed research, we know consumers will appreciate this delicious new plant-based offering that tastes just like chicken,” said Alex Canter, CEO and Co-Founder of Nextbite. “As our first CPG partnership, MorningStar Farms® food quality and leadership in the plant-based arena is compelling and exemplifies the potential for new and exciting offerings to meet consumer demand.”

Nextbite helps restaurants succeed in the fast-growing off-premise dining model and delivers a complete solution including integration with delivery apps.

In addition to Miss Mazy’s Amazin’ ChickenNextbite's growing brand portfolio of delivery-only menu items includes George Lopez Tacos and Lucky Dragon Fried Rice, along with other menus, such as Grilled Cheese Society.