News Briefs

Mark Shambura has joined Panera Bread as Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. An accomplished marketing leader with broad expertise in the restaurant industry, Mr. Shambura has previously held marketing leadership roles during pivotal growth periods for top brands including Chipotle, MOD Pizza, and most recently Papa Johns.

"Mark brings an impressive background building brands and leading marketing teams for fast-casual restaurants, and we’re thrilled to welcome him to Panera Bread,” said José Alberto Dueñas, Chief Executive Officer. “As Panera continues to evolve our brand, guided by listening to our guests, Mark’s depth of experience and ability will help drive our growth as a brand that serves great food you feel good about eating.”

Shambura previously served as CMO at Papa Johns, where he led a revitalization of the brand by enhancing its iconic “Better Ingredients, Better Pizza” platform, and developing a more modern, innovative omnichannel approach to transform how Papa Johns appealed to both new and loyal consumers. As Executive Director at Chipotle, Mr. Shambura guided the marketing function through periods of both sustained growth and transition, providing leadership over brand strategy, advertising, digital, social, events/sponsorships, promotions, and field marketing, including playing a key role in spearheading its “Real Ingredients” brand strategy.

“I’m proud to join the Panera Bread team and excited to build on the momentum of the brand's transformation as it continues to evolve in service of our guests,” Mr. Shambura said. “Panera propelled and cemented its position at the top of the fast casual restaurant segment through its promise of high-quality ingredients and freshly prepared food, and I’m thrilled to join a highly talented team to help shape its next chapter.”

Prior to his tenure in the restaurant industry, Mr. Shambura gained extensive marketing agency experience, working with a broad array of top global consumer brands for over a decade. Shambura will report directly to José Alberto Dueñas, Chief Executive Officer, and officially assumed the role of Chief Marketing Officer on July 29, 2024.

Tropical Smoothie Cafe announced that Max Wetzel, a restaurant industry leader with a proven track record driving growth and innovation at some of the most iconic quick service restaurant brands, has been appointed Chief Executive Officer. Wetzel succeeds Charles Watson, who is stepping down after more than 16 years with Tropical Smoothie Cafe, including the past six years as CEO. 

Wetzel brings decades of experience successfully growing global brands and highly franchised restaurant businesses. Most recently, Wetzel served as CEO of CKE Restaurants Holdings Inc., parent company of Carl's Jr.  and Hardee's, overseeing more than 3,700 restaurants across 40 countries and territories. Prior to CKE Restaurants, Mr. Wetzel served as Chief Operating Officer of Papa John's International, Inc., one of the largest franchisors of restaurants in the world. Throughout his career, his leadership has centered around creative initiatives, collaborative culture, and improved customer experience.

"I am honored to have the opportunity to join Tropical Smoothie Cafe at this exciting stage of our growth journey," said  Wetzel. "Tropical Smoothie Cafe's uniquely fun, tropical atmosphere, innovative, better-for-you menu and dedication to guests have solidified the Company as a nationally recognized leader in the fast casual industry. I am excited to join an organization with such a strong culture and commitment to 'Inspiring Better' in everything that we do. I look forward to working with our talented team to further support our franchisee community to showcase the Tropical Smoothie Cafe story and offer incredible experiences to more communities and guests every day."

Additionally, Tropical Smoothie Cafe announced that Roland C. Smith, a seasoned restaurant executive with more than 25 years of leadership experience, has joined its board of directors. Smith is an experienced senior executive with a consistent track record of growing leading restaurant, retail and consumer brands. He has served as Chief Executive Officer of both public and private companies, including Delhaize America, LLC, Wendy's/Arby's Group, Inc., Wendy's International, Inc., Triarc Companies, Inc., and Office Depot, Inc. He has also served as Chairman of numerous boards, including 24 Hour Fitness USA, Inc. and Carmike Cinemas, Inc., and additionally has served as a Director of Caliber, Inc. and Dunkin' Brands, Inc. Currently, Mr. Smith is Chairman of Jack's Family Restaurants and a Director of The Station Foundation.

Earlier this year, funds managed by Blackstone acquired Tropical Smoothie Cafe. This investment from Blackstone is intended to help accelerate Tropical Smoothie Cafe's already-rapid expansion through continued investments in menu innovation, operating excellence and best-in-class marketing.

Tropical Smoothie Cafe began operating as a single location on a beach in Destin, Florida, in 1997 and has grown into a nationally recognized brand with nearly 1,500 locations across 44 states. Since 2023 , Tropical Smoothie Cafe has opened more than 300 new locations, over 70 percent of which were opened by existing franchisees. 

TGI Fridays Inc. the owner and operator of 39 domestic restaurants in the  TGI Friday’s casual dining chain,  filed voluntary petitions under Chapter 11 of the U.S. Bankruptcy Code in the Northern District of Texas. The Company expects to use the time and legal protections made available through the Chapter 11 restructuring process to allow the Company to explore strategic alternatives in order to ensure the long-term viability of the brand.

The TGI Fridays brand and related intellectual property are owned by TGI Fridays Franchisor, LLC as a result of a securitization agreement with a separate investor group. These entities are not included in the Chapter 11 process.

TGI Fridays Franchisor, LLC has franchised the brand to 56 franchisees in 41 countries. All of these franchise locations, both domestic and international, are independently owned and therefore not included in TGI Fridays Inc.’s Chapter 11 process. They are open and serving customers as usual.

To ensure continuity of service to franchisees, TGI Fridays Franchisor, LLC has negotiated a Transition Services Agreement (“TSA”) with – and provided interim funding to – TGI Fridays Inc. to maintain support services for franchisees while TGI Fridays Franchisor, LLC works to implement a new long-term support structure.

In addition to supporting franchise restaurants, TGI Fridays Inc. maintains operations across its corporate- owned restaurants in the U.S. The Company has secured a commitment for debtor-in-possession financing to support operations while proceeding through the Chapter 11 process. It also filed motions with the Bankruptcy Court that, when approved, will allow the Company to, among other things, continue its customer programs in the normal course. These motions are typical of the Chapter 11 process and are expected to be heard and approved in the first days of the case.

"The next steps announced today are difficult but necessary actions to protect the best interests of our stakeholders, including our domestic and international franchisees and our valued team members around the world," said Rohit Manocha, Executive Chairman of TGI Fridays Inc. "The primary driver of our financial challenges resulted from COVID-19 and our capital structure. This restructuring will allow our go- forward restaurants to proceed with an optimized corporate infrastructure that enables them to reach their full potential."
 

A Look Back

TGI Fridays Inc.  is the latest brand to file voluntary Chapter 11 in 2024, including  Roti, Buca di Beppo, World of Beer, Melted Bar & Grill, Kuma's Corner and Tijuana Flats, to name a few. RL Investor Holdings LLC acquired the bankrupt Red Lobster restaurant chain in September.   

BurgerFi International, Inc., owner of the casual dining chain Anthony's Coal Fired Pizza & Wings and BurgerFi,  filed voluntary petitions for reorganization. On Oct. 31,  BurgerFi was sold out of bankruptcy to lender TREW Capital Management in a credit bid of $44 million.  TREW also purchased bankrupt Rubio's in August for $40 million. 

Griffin Hotel Management LLC, a hospitality company spanning multiple generations, has merged into Meyer Jabara Hotels. Effective immediately, Griffin will transition 14 assets to the MJH umbrella, and when combined with other deals currently in the 2024 pipeline, the hotel ownership and management company will reach 50 hotels by Q1 2025. Griffin executives James Kirkland and Jay Fishman are taking on new roles at Meyer Jabara Hotels. Kirkland, Griffin CEO, is assuming the role of Senior VP of Operations – Western Region and will oversee that region from Austin, Texas. Fishman, the majority owner of Griffin, will take on a business development role with MJH based out of the Chicago area.

“Griffin Hotel Management is a legacy organization with a great reputation, and we are honored to bring the DNA of this outstanding company – whose culture and values mirror our own – into Meyer Jabara Hotels,” said Justin Jabara, President of Meyer Jabara Hotels. “The Jabara, Meyer and Fishman families were early pioneers in hotel franchising, building some of the first Holiday Inns. Their passion for hospitality and longevity in the industry has given them unrivaled expertise that has stood the test of time.”

In addition to growing the size of its portfolio, this deal expands MJH’s footprint West, with properties thriving in Texas, Illinois, Arizona, New Mexico, Minnesota and Michigan. It also introduces Meyer Jabara Hotels to new capital partners successfully working with Griffin.

“Griffin is bringing a lot to the table, including some highly coveted top talent,” Jabara said.

Bringing Diverse Backgrounds to the Deal

Fishman brings diverse management expertise to MJH. Prior to founding Griffin in 2019, he served as CEO of Associated Hotels LLC. Prior to that he was Senior Vice President at VMS Realty Partners. During his tenure with VMS, Fishman handled acquisitions, management, and disposition of more than 40 hotels (including everything from mid-market assets to five-star resorts). His expertise includes the development and implementation of workout strategies and loan restructuring, hotel repositioning, negotiation and administration of management and franchise agreements, and portfolio management. Jay graduated from Indiana University with a B.S. in Accounting and is a CPA.

“Meyer Jabara Hotels is an organization deep in culture, talent, and management disciplines,” Fishman said. “They have a proven track record for delivering superior financial returns and maximizing long-term value, plus they bring a wealth of human resources, technology, purchasing, renovations, and project-management structure to our properties. Griffin hotels are in remarkable hands and the future has never looked brighter.”

Kirkland also brings an impressive background to MJH. Prior to joining Griffin, he held above-property sales and operations leadership roles working with both Marriott International and Hilton branded properties. He worked with Good Hospitality Services where he led the portfolio’s revenue generation and optimization efforts. He served in a leadership capacity overseeing both Marriott and Hilton branded assets, and also worked with Peachtree Hotel Group, serving in roles from Senior Regional Director, Full service and Lifestyle brands to Corporate Director, Business Strategy and Analytics. Throughout Kirkland’s hospitality career, he has successfully opened more than 30 premium-branded select service, extended stay and full-service properties across the United States. He attended Texas State University where he studied Business Administration with a concentration in management.

“I am thrilled with the merger between Griffin Hotel Management and Meyer Jabara Hotels,” Kirkland said. “As Senior Vice President – Western Region, I look forward to combining the talents of both organizations to capitalize on this exciting time of growth and innovation. Meyer Jabara’s commitment to exceptional hospitality and operational excellence aligns perfectly with our values at Griffin. I look forward to the growth and success of our properties in the Western region while working with our talented teams to deliver memorable experiences for our guests and driving continued success for our owners and partners.”

Meyer Jabara Hotels remains steadfast on organic, healthy growth. The company is focused on securing quality investments with ownership groups that are like minded and value relationships built on respect and communication. For more information on Meyer Jabara Hotels, visit www.mjhotels.com.