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10/06/2010

Native New Yorker Targets Gamers to Ignite Guest Purchasing

Award-winning restaurant chain Native New Yorker announces a partnership with NTN Buzztime, Inc., an interactive bar and restaurant entertainment network. The companies have entered into a multi-year master services agreement that will further enhance the consumer dining experience in all of the current 21 sports-themed family restaurant franchise locations and future expansions.

Under terms of the agreement, Buzztime will provide every existing and new Native New Yorker restaurant access to their category of leading interactive entertainment gaming networks. Buzztime's games will also enable Native New Yorker franchises to connect with customers through targeted in-game promotions. Native New Yorker locations will be able to promote their own menu specials as well as sell advertising space that airs during Buzztime games, allowing companies to reach new customers. The program is set to launch in October 2010. Õ

"Buzztime brings 25 years of leadership and credibility to the table, and combined with our rich heritage of delivering unforgettable family dining experiences, I believe we have the perfect recipe for success," says Sherri Lind, vice president of Marketing and Public Relations for Native New Yorker. "We are excited to bring together some of our popular weekly events, such as .39 cent wings Tuesday and Thursday promos with Buzztime's successful formula for delivering entertainment value to our consumers. Buzztime's proven restaurant marketing capabilities are a huge benefit for Native New Yorker restaurants and our other advertising partners."