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Myrtle Beach Seaside Resorts Optimizes Revenue and Loyalty with Centralized PMS

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On South Carolina’s coast Myrtle Beach Seaside Resorts operates full-service oceanfront hotels with standard hotel rooms, and spacious one, two and three-bedroom condominiums.

The company optimizes revenue and loyalty at 7 mixed-use condo hotels with Centralized Maestro PMS Multi-Property Solution.

“Maestro Multi-Property is a powerful, full-featured system that is ideal for us because it supports our diverse operation that includes resort guest operations and condo ownership management accounting on one platform,” said Helen Staton, Director of Reservations and Revenue Management for Myrtle Beach Seaside Resorts. “With one system for all our properties our staff can move where they are needed and be productive immediately. Plus, if one property is sold out, we can easily see availability at our other nearby hotels for an instant cross sell that benefits guests and keeps them with our chain.”

Myrtle Beach Seaside Resorts’ Seven Properties use Maestro’s Multi-Property Integrated Software Suite in a hybrid Windows and Browser deployment on their own self-hosted servers. Property modules used are: Front Desk and Reservations, Condo Owner Management, Sales and Catering, ResWave direct online booking engine
Analytics Business Intelligence Data Mining, Loyalty Engine, Yield and Rate Management, and Guest Experience Measurement (GEM) online guest sentiment tracking.

Maestro also provides powerful multi-property data analysis tools for Myrtle Beach Seaside Resorts’ management team. Maestro Analytics business intelligence collects property performance metrics and guest data that lets Myrtle Beach Seaside Resorts’ managers understand and leverage demand trends and market to its guests more effectively. “Maestro Analytics business intelligence is an awesome platform I use every day,” Staton said. “Analytics lets me create custom reports that track current forecast accuracy and performance compared to the same day last year. This allows us to continuously optimize rates and occupancy based on real-time data. We also use Analytics data for guest stay amenity and date preferences. Analytics creates reports that show which guests like fishing, or golf, or that stay with us at Thanksgiving. We use this information to create highly effective, targeted marketing campaigns for individual guests based on their specific preferences.”

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