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MomentFeed Announces Google My Business API Integration

MomentFeed, the digital marketing platform that connects brands and consumers at the local level, has announced that the company has become an approved Google My Business API Partner. By integrating Google's API through the MomentFeed platform, the company's national brand clients can access the world's most popular search engine to manage and optimize key local store data such as addresses, hours of operations and photos directly from the MomentFeed platform. 
Google My Business (GMB) allows businesses to create and manage free business listings across Google's network, so consumers can easily find store locations when performing searches in Google Search and Maps. When combined with MomentFeed's existing geo-optimization capabilities, clients can ensure greater accuracy, consistency and local context for each individual, local store when, for example, consumers search for terms like "coffee," "sandwich shop" or "ATM near me."
According to StatCounter, over 90 percent of mobile search in North America occurs through Google making it the largest and most important platform for local search. For national brands that struggle to remain visible under the weight of ever-changing local search algorithms, today's integration offers a scalable and automated solution to the very challenging problem of maintaining accurate brand location data across the digital ecosystem.
In addition to playing a critical role in the accuracy of local searches, particularly on mobile, GMB data enables brands to leverage location extensions in Google AdWords to show business addresses, phone numbers, and map markers with tailored ad text. This is an essential feature for brands that wish to include direct calls to action within those ads such as "Call" or "Directions." According to Google, location extensions can increase paid search click through rates by as much as 10%.
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