Mimi’s Rebrands to Mimi’s Bistro & Bakery

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Mimi’s Rebrands to Mimi’s Bistro & Bakery

07/11/2019
French-inspired restaurant to remodel 10 stores with new interiors and tech innovations.

 

Mimi’s, a French-inspired concept, will change its name to Mimi’s Bistro & Bakery. After 41 years in business, the brand is modernizing its restaurants, menus and approach to create an even better experience for loyal patrons and welcome a new era of guests to the table at Mimi’s.

“Creating a new name and face for Mimi’s has been a long overdue and exciting experience for our team,” said Philippe Jean, chief operating officer for Le Duff America Inc. “We are ready for a fresh phase that strengthens our connection with France, while maintaining Mimi’s heritage that made our guests fall in love with our brand in the first place.”

Along with the new name, Mimi’s is launching a Bites + Beverages menu with new Mimi’s House Wine, made specifically for the brand from Bordeaux, France, cocktails and appetizers. The new House Red and House White Wine will be available for $6 per glass and $22 per bottle, accompanied by classic cocktails like the French 75, a fun twist on the classic, the French Mule and a martini selection. Appetizers on the menu include: Hummus & Crudités, Brochette Trio and Flatbreads. As always, Mimi’s renowned mimosas remain on the menu along with refreshing flavored iced teas and coffees.

“Our new Bites + Beverages menu is a delightful addition for our guests,” said Tiffany McClain, head of marketing for Mimi’s Bistro & Bakery. “Our restaurants are a destination where we celebrate life around food, friends and family. We are looking forward to welcoming new and loyal guests to explore our menu, try a tasty libation and enjoy the new look and warmth of Mimi’s.”

Mimi’s plans for the remainder of 2019 include 10 remodels with new interiors and innovations in technology.