"More than ever, development costs and return on investment are what matter most, which is why any developer looking to grow or diversify their portfolio needs to have Moda on their list," said Microtel by Wyndham Brand Leader and Vice President of Operations, Keri Putera. "Inexpensive to build, designed for drive-to business and easy to clean and maintain, it's a game changer in the new-construction space. We believe there's nothing else like it."
The Moda prototype was developed in collaboration with seasoned Microtel owners and award-winning architect firm, Hoefer Wysocki. Moda reduces Microtel's total footprint by nearly 30 percent versus the prior prototype and delivers more than 70 percent of rentable space—one of the strongest rentable footprints in both the economy and midscale segments. The prototype includes a three-story and a four-story option, helping it meet the needs of most any location.
"As a seasoned commercial real estate developer who wanted to branch out into hospitality, I was incredibly impressed by the team at Wyndham and the Microtel Moda prototype," said Microtel by Wyndham George Owner Caleb McNamara. "It's a thoughtful design, punches above its weight-class when it comes to looks, is cost-effective and easy to build. It's exactly what we were looking for."
The Microtel by Wyndham George, the brand's first hotel in the state of Washington, helps Microtel continue its expansion across the United States. Another Microtel by Wyndham featuring the Moda prototype is slated to open later this year in Hot Springs, Ark. Other markets under development include Destin and Fort Walton Beach, Fla.; Saint Rose and Chalmette, La.; Asheville, N.C. and Midland, Texas.
The Microtel by Wyndham Moda prototype builds on key learnings from the industry-leading design and construction practices of La Quinta® by Wyndham and is an important step in Wyndham Hotels & Resorts' new-construction growth strategy, focused on delivering long-term value and quality for owners. Interested developers can visit www.buildmicrotel.com, or contact the Microtel Franchise Development team by email at [email protected] and by phone at (800) 889-9710, for more information.