New York restaurant group, Parched Hospitality Group (PHG) has secured the services of well-known industry executive Michael Moore who joins the team as Chief Operations Officer.
Moore joins PHG with over three decades of world-class experience scaling high profile concepts from early stages through to national and international prominence. Moore was instrumental in growing The Cheesecake Factory, completing 90 new restaurant openings beginning with their third store. He was ultimately the Vice President of Operations responsible for 50 restaurants with annual revenues in excess of $500 million. Moore spent six years with Cooper’s Hawk Winery & Restaurants where he served as the Chief Restaurant Operations Officer and oversaw store growth from eight locations to in excess of 30. Under Moore’s tenure restaurant revenue grew to over $325 million and high value wine club membership increased fivefold to over 350,000 members. In 2019 Cooper’s Hawk was sold to private equity firm Ares Management for over $700 million. Most recently Moore served as the Chief Operating Officer for the Yardbird Group which has operations in Miami FL, Los Angeles CA, Las Vegas NV, Dallas TX, Washington DC and Singapore.
PHG is best known for their Australian café and cocktail concept, Hole in the Wall which was rated Manhattan’s #1 brunch location on Yelp! at their original Financial District location for two years running. Hole in the Wall has grown to five locations in New York with a sixth outpost slated to open in Miami in Fall 2021. PHG made a splash in 2019 opening their amenity focused membership club The Sentry NYC boasting one of the most incredible rooftop pools in Manhattan. They complimented the members only offering with a public iteration of Sentry in the Penthouse bar of Hotel Henri in the Flatiron District.
Moore is excited to return to New York City and to be involved with an exciting multi-concept group. “From the moment I got to know Parched, I have been impressed by their creativity and I am excited by the opportunity to help grow a trailblazing brand” he said. “The growth strategy that Barry and David have identified is industry leading and I am excited to lead the charge.”
PHG Founder and CEO Barry Dry confirmed Moore’s appointment was a significant coup for the group “we conducted an extensive search to fill this role and we are thrilled to have Mike join the team. To get someone of Mike’s caliber is testament to the quality of our existing venues and to our whole team.” He went on to discuss PHG’s recent growth and hinted at what’s to come “over the last nine months we have opened five new venues and we are on-track to replicate this growth in the coming year. In high growth teams it is important to have the right people onboard and Mike’s resume and experience speak for themselves.”
Parched Hospitality Group currently has eleven venues across their restaurant, bar, and membership divisions.