While the COVID-19 pandemic changed tourism forever, it also exacerbated the move into the digital world for the industry. Enter the Metaverse and web3. This ‘embodied internet’ blurs the lines between the physical and digital worlds, delivering experiential interactions for users. Tampa-based Metaverse Hospitality (MH) is tapping into this new frontier of technology and seamlessly blending the travel experience within the virtual realm. They are the builder of the first hotels in the Metaverse and the leading company onboarding hotels and restaurants to web3 technology. On June 28th, MH will release their bespoke NFTs (Non-Fungible Tokens) which will not only act as a valued asset in the Metaverse, but will provide utility, tangible awards and desirable perks in the real world.
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MH offers a unique blend of B2C and B2B operations that are centered on helping individuals and businesses take advantage of all the Metaverse has to offer. The company began the journey into the Metaverse in 2021 with the acquisition of ‘land’ across two different Metaverses, then created their Genesis Collection featuring three unique properties which will provide enriching guest experiences and events, host digital outposts for key partners (think branded spas, gyms and retail stores) and allow travelers from around the world to connect without ever leaving home. The first property is NFT House, a hotel adjacent to the Bored Ape Yacht Club in Sandbox, featuring exclusive weddings and informative conferences. The next is Hotel Euphoria, a social-heavy hotel with a lively atmosphere neighboring the Nike store in Sandbox. The final property, Wrlds Resort and Spa, is a destination-style resort offering golf, tennis, a dive center and conference facilities set in the NFT Worlds Metaverse. Future MH properties are also in the works across Metaverse lands.
For businesses, MH’s digital consultancy delivers existing hotels with a presence in the Metaverse, but also serves to bridge the gap between hoteliers that are still struggling to understand the new space and the rapidly evolving tech of web3 (blockchain technology). What sets MH apart is the ability to onboard a property within the Metaverse while also consulting on what options and operations would best fit the digital presence of the physical location.
On June 28th, MH will begin a tiered release of their proprietary NFTs which will correspond to each hotel and its amenities. Each property will have two levels of NFTs, Resident and Guest. Resident NFTs will offer enhanced benefits such as a dedicated room at the hotel, an exclusive Director of Residences to act as a virtual concierge, complimentary event and conference hosting, as well as real-world utility such as paid gym memberships, spa day giveaways and more. Out of the 7,878 total NFTs released across the three hotels, only 78 are Resident Tier making them the most exclusive find across MH assets. Guest NFTs will still offer plenty of perks including giveaways for real-world hotel stays, flights, personal and household subscriptions and more. The longer Guests hold or ‘stake’ their NFTs, the higher they move within the loyalty program which will deliver more elevated benefits.
The Metaverse Hospitality team is no stranger to crafting luxury experiences for guests. They are leaders in the hospitality industry that have worked with some of the top hotels in the world including the St. Regis Atlanta, Four Seasons Oahu, Ritz Carlton Central Park, the Waldorf Astoria Cabo and many more. CEO Tommy Farr began his journey in hospitality and F&B 14 years ago and ventured into the digital world in 2017. This expertise in both the metaverse and real world is a unique offering that can deliver on what travelers will expect from this new world.
While the future of the Metaverse is still quite pixelated, it is here and the next frontier of the travel industry. It provides unmatched accessibility for customers around the world and pathways for collaboration between high profile brands, thus delivering the possibility of exponential growth for hotels and resorts. Metaverse Hospitality is charting the course to integrate web3 technology within hospitality-based companies and stands as a resource for both the mutual benefit of hotels and travelers alike.