MenuSifu has closed a $20 million Series B fundraising round, led by Challenjers Venture, and will use the funds to expand in the United States.
In the post-pandemic era, restaurateurs are now facing unprecedented challenges spurred by prolonged industry labor shortages and rapid growth of online food delivery. MenuSifu’s next-generation point of sale (POS) software is poised to deliver on consumers’ evolving demands and expectations in the U.S. market.
75% of consumers prefer to order delivery direct from the restaurant, according to HT's 2021 Customer Engagement Technology Study.
Research from eduMe shows that 63 percent of all consumers in the U.S. have reported at least one incorrect food delivery order since 2021. MenuSifu will leverage the new funds to provide restaurants with scalable all-in-one solutions, by upgrading software and expanding product lines that save on management costs, and streamline online ordering and delivery. A recent example is MenuSifu's 'one-click online ordering' solution with Google, which allows consumers to place orders directly from Google search results.
MenuSifu’s further expansion into the U.S. market comes alongside the firm’s continued success within the Asian-American community. Launching off a strong foundation with more than 15,000 accounts across all 50 states, including Michelin star awarded restaurant Bistro Na’s, Fu Niu Tang, Tiger Sugar, and more, MenuSifu’s intelligent POS and online ordering solutions have distinguished the brand as a master of smart restaurant digitization, modernizing dining for the post-pandemic era. MenuSifu’s broadened scope encompasses an extension of affordable POS integration offerings and continued support for digitalization in Asian-American restaurants.
Integrations with other systems are driving POS purchase decisions for 86% of restaurants, according to HT's 2022 POS Software Trends Report
"With innovation comes the added challenges of effective integration. Our modernizing technologies and solutions have been built and tested to unleash the true potential of our clients. We view these new, pandemic-era challenges as opportunities to expand meaningfully in our adopted market, and improve customer service standards across the industry. What’s best for our customers has always been what’s best for our growth,” said Leo Li, MenuSifu Co-Founder & Co-CEO.
MenuSifu’s comprehensive POS solutions are designed to reduce cost and propel F&B management into the future of modern dining.
“It’s our goal at Challenjers Venture to seek out industry disruptors capable of redefining a sector – innovators like MenuSifu '' said Hongyu Chen, Managing Partner & President at Challenjers Venture. “This is a pivotal moment in digital transformation for the sector, and MenuSifu has the means to integrate an incredibly broad set of use cases across the entire US industry. The customizable nature of MenuSifu’s POS system translates into vast market opportunities for the post-pandemic future. With a deep bench of scalable services and truly global ambitions, we believe MenuSifu has all the required ingredients to achieve and maintain rampant growth in the coming years.”
MenuSifu’s core products include its flagship POS system that's multilingual and customizable. Integrated within the system is their mobile and online ordering - MealKeyway, which enhances brand visibility and accessibility. Add-on accessories such as credit card processing, together with the POS, build a one-stop shop experience. Menusifu’s POS system helps record daily transactions, consolidate sales, inventory, and labor. Most importantly, the system has easy scalability, posing modern solutions for modern problems.