Many operators across the industry remain fixated on improving guestroom revenue, but as M&E business picks up, it’s important to remember that function space can present greater earning potential overall.
With digital twins, planners can now explore multiple possibilities virtually, significantly reducing the need for physical prototypes and wasteful iterations.
The Show reached an important milestone prior to its opening, when it sold every available vendor space on the expo floor, a rare achievement for a first-year event of this size and scope.
By embracing technology and leveraging its momentum, event professionals and hoteliers can streamline processes, enhance engagement, and drive revenue growth.
The partnership will provide NYU SPS students with access to Cvent's comprehensive event marketing and management platform, including attendee engagement tools and marketing solutions
