HT-NEXT, the industry-leading event for hospitality technology, will be a fully virtual experience this year. Taking place December 1-3, the event will unfold within “HOTEL NEXT,” a simulated hotel environment that brings to life technology solutions for the “new normal” of hotel operations.
A Simulated Hotel Experience
In an industry-first conference experience, participants will enter HT-NEXT through the virtual lobby of HOTEL NEXT, outfitted with technologies for the new normal. From there, they’ll explore a range of virtual hotel environments, including a guest room, back of house systems, on-property experiences, and other important tech hotspots — all while learning about relevant solutions, such as virtual check-in, two-way messaging, crowd monitoring tools, digital signage, new guest room controls, and more. The experience will also include an auditorium, networking lounge and exhibit hall, outfitted with booths from many of the industry’s top technology solution providers.
The Spirit of Hospitality Remains
“The world may have changed, but the spirit of hospitality is still driven by trust, comfort and excellent service,” says Abigail A. Lorden, publisher of Hospitality Technology magazine, which produces HT-NEXT. “This industry is navigating new challenges that impact short-term operations, while also anticipating a shift in guest expectations for safety, control, and communication. Technology is now more important than ever in fulfilling that mission, and HT-NEXT will help hoteliers source the solutions they need.”
Solutions for Now and Next
A hallmark of HT-NEXT is the partnership between HT and HTNG, the membership association that tackles technology challenges and develops industry-wide guidance for hospitality. This partnership will supercharge the HT-NEXT agenda with insight from the front-lines of recovery: “In recent months, HTNG members have come together with force to empower a safe reopening,” says Michael Blake, CEO, HTNG. “Our members are dedicating hours each week to identify possible solutions that will hasten the industry’s recovery.” The learnings of those workgroups will be shared at HT-NEXT. In addition, the agenda will tap experts from related industries to share their lessons, including foodservice, airlines, and theme parks. HT-NEXT anticipates record turn out, as the virtual format brings the global hospitality industry together for collaboration.