With only two weeks left in the year, Magnuson Hotels reports a year-end total 22% increase in RevPAR (revenue per available room) YTD for its member hotels over 2018. The increase is 10 times the current USA RevPAR growth of 2%.
Magnuson also reports a 3.6% increase in ADR (average daily room rate) for 2019 YTD, which outpaces the USA average room rate growth of 1%. Industry forecaster STR has further downgraded 2020 rate increases to only a 0.9 percent increase.
Company CEO Thomas Magnuson states, “While US hotel owners are competing against the highest new franchise supply since 2007, and the pieces of the pie are getting smaller, actual overall travel to the USA is growing at 4X the USA GDP. We are optimistic that hotel owners who can focus highly on service excellence, maintenance, proactive revenue management and distribution, can rise above the commodity trap to capture higher RevPAR from increased customer satisfaction.”
Magnuson points out that the total United States new hotel construction pipeline stands at 5,704 projects with 700,496 rooms at the end of the third quarter, an 8% gain in rooms over 2018.
Magnuson attributes its 2019 performance growth to the launch in May 2018 of Magnuson Direct, its direct distribution/ hotel management platform which combines several hotel technology systems into one. This includes hotel property management system with automated occupancy-based yielding and rate shopping of nearby competitors.
Critical to the system’s volume delivery are high speed direct distribution connections to Expedia, Booking.com, Agoda, China’s Ctrip, Hotwire, Priceline and 100% of the global corporate market via GDS channels Travelport, Sabre, Amadeus, Worldspan.