MAD Greens and Snappy Salads Merge

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MAD Greens and Snappy Salads Merge

10/03/2019

MAD Greens and Snappy Salads have merged into Salad Collective. This positions both concepts as long-term segment leaders with greater administrative efficiencies and economies of scale, making both brands stronger competitors in the fast-casual salad space. Terms of the merger were not disclosed.

MAD Greens and Snappy Salads will continue to operate under their respective brand names as salad-centric concepts dedicated to fresh and flavor-filled offerings. While each will maintain their unique menu and brand identity, the concepts will collaborate on best operational practices, shared administrative services and creating a unified culture. Under the new name, Salad Collective, led by Darden Coors and John Montgomery, the combined team of skilled operators will continue to focus on hospitality, fresh ingredients, driving sales through multiple channels and creating opportunities to grow both salad brands.

Coors is CEO and Montgomery is President of Salad Collective, and both held those positions at MAD Greens immediately prior to the transaction. Chris Dahlander, CEO and founder of Snappy Salads, is stepping down from day-to-day operations, but will continue to provide brand voice recommendations and overall vision as he assumes a role on the Salad Collective Board of Directors.

 

The MAD Greens brand includes 33 locations in Colorado, Arizona and Texas. Snappy Salads includes 14 locations in the Dallas/Fort Worth metro area. Each brand's restaurants offer hand-crafted, customizable salads as well as savory wraps, soups and sides using the highest-quality, farm-fresh ingredients. MAD Greens is known for its signature salads named after "MAD" famous people and literary characters such as Edgar Allan Poe, in addition to grain bowls, wraps, soups and fresh juices. Snappy Salads is known for their signature Grilled Avocado Salad and delicious Piadina Wraps.

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