News Briefs

Lou Malnati's Pizzeria, a renowned Chicago-based pizza company, is revolutionizing its marketing approach through sophisticated data analysis. In a partnership with DataDelivers. a provider of data-driven tools and services in the restaurant industry, Lou Malnati’s has implemented  strategies to optimize sales, enhance customer engagement, and drive traffic to their restaurants.

“We’ve taken a data-driven path to better understand our customers and how they use our brand,” said Bob Nygren, CFO at Lou Malnati’s. “Leaning into analytics has helped refine our approach and the results are following.”

Lou Malnati's has adopted a customer-centric marketing approach, delving deep into customer demographics, psychographics, and preferences. By stratifying customers into frequency cohorts, the company can effectively activate specific groups with targeted messages. The process involves gathering extensive data and building a robust database structure, followed by leveraging advanced analytics capabilities to refine marketing strategies.

To accomplish this, Lou Malnati's has partnered with DataDelivers to manage their database and optimize customer information. Using the Customer Management Platform Lou Malnati’s successfully completed the data collection and advanced analytics phases in just 60 days, ultimately leading to the enhancement of their marketing strategies. This partnership enabled Lou Malnati's to streamline message delivery, enhance campaign effectiveness, and identify the most responsive and unresponsive customer segments that are categorized as heavy users, frequent users, at risk and lapsed users. By tailoring messages to each cohort, Lou Malnati's has seen remarkable results, experiencing incremental improvements in sales ROI with every campaign.

Nygren emphasizes two key elements to their data-driven strategy – innovation and measurable success. The company employs data analysis to uncover actionable insights, combining innovative thinking to explore uncharted territories and progressive methods to refine their approach continually. Through the use of hold-out groups and control groups, Lou Malnati's assesses the effectiveness of their marketing campaigns objectively. The approach, which replaces gut feelings with real data, has provided a new perspective and valuable insights into customer behavior.

As Lou Malnati's progresses, the company plans to further refine their strategies based on response rates and customer feedback. This test-and-learn approach, facilitated by DataDelivers, ensures that the company can adapt swiftly to changing market dynamics and customer preferences.

"We've transitioned from gut feelings to real numbers. DataDelivers has been instrumental in helping us understand our customers better, enabling us to tailor our messages and offerings effectively. Our partnership is a testament to the power of innovative thinking and actionable data analysis," added Nygren.

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

A Pure Green juice bar franchise has selected Voicify as its conversational voice AI provider.

Voicify AI Answering uses natural language to field customer questions such as 'What hours are you open?'; 'Do you deliver?'; 'Tell me about your menu.'; and 'May I place an order?'. At customer request, Voicify AI Answering sends an SMS text with a link to the Pure Green menu, store directions, and online ordering platform. The system continually learns and improves based on customer questions.

Pure Green has more than 100 franchise locations in 15 states.  

Voicify AI Answering is available through a monthly fee that it says will quickly pay for itself in crew labor savings and additional customer spend.

• 35% of restaurant operators surveyed say general AI   is driving POS purchasing decisions, according to HT's 2024 POS Software Trends Survey

As consumers have become more comfortable with non-human customer service and Artificial Intelligence solutions in general, they are more open to interacting conversationally by phone with a frontline AI assistant. Voicify AI Answering is optimized to handle natural human speech. This means that customers can speak normally without modifying their speech at all. As needed or at customer request, the AI Answering assistant can connect the caller with human store staff.

Voicify AI Answering will enable Pure Green franchises to harness voice AI to free up store staff to fulfill orders and serve in-store guests without neglecting customers who call the store. 

"We're on a mission to build healthier communities by connecting people with superfoods," said Pure Green Franchise Founder Ross Franklin. "Voicify AI Answering helps us fulfill our mission by making it incredibly easy for our customers to connect with their local Pure Green Franchise superfoods location and our healthy cold-pressed juices and smoothies. The vast majority of caller questions - hours of operation, directions, and so on - can be answered by Voicify AI. It's like having an extension of our team."

Voicify's suite of tools transforms guest experiences across multiple points of service with seamless deployment and can scale to any size restaurant operation. Designed to deploy quickly and integrate directly with existing phone, POS, kiosk and other restaurant technologies,  Voicify sets the standard for conversational AI by learning quickly and delivering intelligent and reliable performance for any situation.

MachineQ, a Comcast Company, and Spotta are teaming up to offer an innovative solution for hoteliers to detect bedbugs before they become problematic. This solution is much needed, especially considering the growing resurgence of hotel bedbug infestations across the globe. According to reports, these infestations cost U.S. hotels $111,000 annually per brand, which includes maintenance, treatment, lost revenue, and other expenses. This figure does not factor in the effect that an outbreak can have on a brand’s reputation, which could further increase the overall cost to the hotel.

The solution works by installing Spotta’s wireless Bed Pod sensors discreetly underneath mattresses. The traps use pheromones with no discernible odor to lure bugs in. If one is detected, it activates Spotta’s AI detection system to analyze and validate that a bedbug is inside the trap. Upon detection, the image is sent with the exact time and location to the cloud using MachineQ’s network. Real-time alerts with the information captured are sent to hotel employees, allowing them to act fast and remediate before the situation can become widespread, further disruptive to hotel operations, and potentially cause irreparable harm to a brand's reputation.

“Our 24/7 monitoring solution provides hoteliers peace of mind by detecting bedbugs quickly, enabling swift action to help reduce damage and guest impact,” said Robert Fryers, CEO at Spotta. “We’re excited to partner with MachineQ to offer an innovative solution for hoteliers – leveraging their established IoT network connectivity platform – in the U.S. amidst a persistent bedbug issue.”

Bryan Witkowski, Head of Product and Strategy at MachineQ, adds, “We are proud to continue offering unique and scalable IoT solutions with partners like Spotta to expand our platform’s value to customers in hospitality. Our clients can start with bedbug monitoring and add other use cases to help manage risk, such as water leak detection and staff duress, using the same network infrastructure for a low total cost of ownership and fast deployment."

Shake Shack CEO Randy Garutti has announced his intent to retire after 24 years with the company.

"...I know it’s time for the Company to benefit from its next generation of leaders. Our current leadership team is an incredible group and is well positioned to drive the Company forward to even greater heights. For the better part of the last two decades, Shake Shack has been my life’s work and I’ve never been more optimistic about our team, our leaders and what’s ahead for this Company," according to a statement from Garutti.

Garutti recalled Shake Shack's origins: "In 2004, Danny (Meyer, Union Square Hospitality Group's Founder and Executive Chairman)  envisioned a permanent kiosk in the Park, quickly scratched a pencil sketch of the menu, and we opened our very first Shake Shack. All the while, our teams were busy leading fine-dining restaurants, but I kept finding myself drawn to, and most comfortable, when I was in the Shack spinning shakes and cooking ShackBurgers with the team. But in those days the Shack was a one-off project - meant to activate and raise money for Madison Square Park - and none of us imagined we'd ever have a second Shack, never mind a global family."

Today, there are more than 500 Shacks in 33 states, and 18 countries.