Mobility Holds Key to Next-Gen Room Access
HT's Lodging Technology Study, reveals that mobile solutions dominated technology rollouts for 2016 with half of the top solutions having a mobile component. Mobile key deployments, however, still lag behind guest expectations. While 53% of guests want to be able to use smartphones as mobile keys, according to the 2016 Customer Engagement Technology Study, only 12% of hotels currently offer the technology. In this article, HT identifies the ways hotels could stand out from the competition by tapping into the full potential of mobile keys beyond just guestroom access.