LimeTray Opens U.S. Operations
LimeTray, a SaaS company providing full-stack restaurant management solutions, has established U.S. operations.
Founded by Akhilesh Bali and Piyush Jain, the company has acquired a client base of 4500+ restaurants since its inception in 2013. Brands include Burger King, Mad Over Donuts, Taco Bell and Krispy Kreme. It currently services clients in India, UK, UAE, South Africa and is rapidly expanding its business across other geographies.
The company has received 2 rounds of VC funding from Matrix and JSW Ventures before and has quickly cemented its niche in the restaurant technology and marketing space.
LimeTray's solutions for the U.S. focus on three categories - Discovery, Engagement and Analytics. Discovery products include online ordering system, mobile app, table reservation and branded website. Engagement products involve customer relationship management (CRM), feedback and loyalty programs. Analytics products automate functions and let restaurants focus on the things that matter more – their creativity, food, and customer experience.