Lead Gen Tech Empowers Group Sales with Data to Increase Conversion Rates

Knowland, intelligence provider for the meetings and events industry, announced the release of its brand new lead-serving technology that finds, qualifies, and delivers group opportunities that match a specific property’s needs. This technology is available as part of the company’s Insight Elite platform and leverages Knowland’s vast database of group meetings and events data to analyze group booking patterns and identify qualified meeting opportunities that match a hotel’s needs based on a group’s past buying behavior.

The goal of the platform is to relieve major pain points for customers, such as lack of time and lead spam from other third-party sources. With technology doing the heavy lifting, group sellers can work more efficiently and increase the chances of finding better qualified group business.

Insight Elite will help customers isolate best-fit opportunities and increase conversion rates by focusing on more qualified meetings they can source without a third party.

Insight Elite empowers group sellers with prescriptive analytics that automate the process of pairing hotels to the future opportunities best suited for them. This is something that has been available on the transient side, but hasn’t been possible for the group side until now.

“Insight Elite is the next big thing in data strategy as far as finding group,” reported a Regional Director of Sales and Marketing at a major hotel brand who partnered with Knowland to test the product. “We’re extremely excited about this product and look forward to taking part in the new era of lead generation.”