Knowland, a provider of data-as-a-service insights on meetings and events for hospitality, announced Kimpton Hotels & Restaurants has renewed its long-standing relationship with Knowland. The boutique hospitality company’s executive team relies upon Knowland’s market analytics to gain insights into group business trends and help it better manage and grow its portfolio.
The Knowland platform helps individual properties better identify prospects to gain a competitive advantage and gain emerging group business. Its powerful market analysis tool helps above-property teams gain insight to maximize revenue, optimize portfolio performance and enhance market decisions for its expanding hotel brand.
- Accelerates revenue growth – Knowland’s proprietary algorithm provides deep market and account intelligence to help both above-property and on-property teams shift market share, uncover new opportunities, and plan for growth and acquisitions.
- Provides clarity into markets – Key market analytics help above-property sales leaders benchmark regional clusters and property-level hotels against competitors to identify best-in-class performers. Leaders are able to guide hotel sales teams based on insights of account potential beyond internal brand or management company data, providing the ability to effectively plan account strategy using past buying behavior and preferences.
- Guides brand sales and marketing initiatives – Leveraging monthly and quarterly snapshots from an enterprise perspective empowers operations executives to better understand which markets and segments are performing best and take informed action to shift share to individual properties.
Dawn Lee, business development manager, Kimpton Hotels & Restaurants, said: “We have used Knowland through the years to gain insights into market analytics from an above-property level. The team worked with us to regain insights following the current disruption and help us regain visibility into brand and market trends. We are thrilled to have this powerful tool available as we book group business in 2022 and into the future.”
Patricia Shea, vice president, sales and customer success, Knowland, said: “We are excited to renew and build upon our long-term partnership with Kimpton. We look forward to enabling enterprise and property-level teams to leverage our data insights combined with the expertise of our people, to enhance sales operations as well as drive efficiency and growth across all markets.”