Knowland to Acquire Meeting Intelligence from Amadeus

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Knowland to Acquire Meeting Intelligence from Amadeus

06/28/2016
Knowland announces that it has entered into an agreement to acquire Meeting Intelligence (formerly known as HIS), incorporating both the product and employees, from Newmarket International Inc., a wholly owned subsidiary of Amadeus, a leading provider of advanced technology solutions for the global travel industry.
 
This acquisition, which is subject to closing conditions, enables Knowland to offer the most robust platform of meetings market intelligence for the hospitality industry. The addition of Amadeus’ database of meeting activity will improve Knowland’s available data on groups and meetings to provide a more comprehensive and solid foundation for group lead-generation and market intelligence.
 
In a separate agreement, Amadeus will also partner with Knowland to use its best-of-breed meeting intelligence product to enable Amadeus’ Delphi sales and catering customers to tap into the most extensive groups and meetings intelligence available to enhance their group business.
 
Newmarket International Inc. was acquired by Amadeus on the 18th December 2013 and recently has been rebranded under Amadeus.