Just Salad, the NYC-based fast casual concept, is exclusively partnering with Grubhub to launch a new virtual restaurant, Health Tribes. The digital-only concept features a variety of diet-specific recipes that are available exclusively on Grubhub and orderjustsalad.com.
Just Salad developed the Health Tribes virtual restaurant to provide curated recipes for those following Keto, Vegan, Gluten-Free, and Paleo diets.
"Just Salad has always been dedicated to making healthy food accessible to everyone, and the Health Tribes brand is a continuation of that mission," said Stephen Swartz, VP of Marketing at Just Salad. "As the dietary needs and preferences of our guests evolve, we're taking this step with Grubhub to evolve right alongside them."
"Whether it's picking up on the go or ordering lunch to the office, Just Salad has recognized the changing tastes of consumers, and we're excited to partner with them on this new concept. We want to empower our diners to find what they want - and need - for their own lifestyle, and the new Health Tribes menu is making that possible," said Raleigh McClayton, VP & GM, Business Development/Enterprise at Grubhub. "By leveraging our data and insights across the platform, we were able to work with Just Salad to help strategically inform new concepts and menus, and we see this as the first phase of innovation around their virtual restaurant concepts."
Just Salad has been committed to making healthy food accessible since its founding in 2006. The company offers 10 items under $10 and over 6,500 possible build-your-own meal combinations, making healthy eating possible for any budget or lifestyle.