Scottsdale-based International Cruise & Excursion Gallery, Inc. (ICE), a global company in travel-based loyalty and reward solutions, announces that it has acquired WMPH Vacations, a large-scale, online retail travel company. Founded in 2004, WMPH is a South Florida travel agency that specializes in the distribution of cruise vacations through its online retail brands.
WMPH, which stands for We Make People Happy, is a key partner to major cruise lines. WMPH aim sto serve the needs of a wide range of discerning travelers. WMPH’s iCruise.com brand is an online resource for consumers researching and booking cruises. The iCruise digital experience is enhanced by WMPH’s free Cruise FinderTM app, a comprehensive cruise vacation-planning tool with over one million downloads.
For more than 20 years, ICE’s core business has focused primarily on serving large-scale brand partners through the delivery of travel and leisure-based loyalty solutions that strengthen the relationships between brands and their customers. With the acquisition of WMPH, ICE reaffirms its strategic commitment to the cruise industry and expands its capabilities to deliver unmatched cruise value and services to its business partners and consumers worldwide.
WMPH Vacations will continue to operate from its headquarters in Delray Beach, Florida. Located near all the major cruise suppliers, WMPH is well-positioned to continue to build key partner relationships. Founders Uf Tukel and Don Walker will join the senior leadership team at ICE, strengthening ICE’s commitment to delivering the very best in consumer travel experiences.