IHG Looks to Data and Cloud-based Solution to Drive Revenue
As one of the world’s leading hotel companies, with more than 5,200 hotels worldwide, IHG will utilize TravelClick’s data-driven Hotelligence360® Business Intelligence solutions, including Demand360®, Rate360® and Agency360®, at the corporate level and recommend them for all IHG properties. These solutions will provide IHG with the data and analytics that are required to improve decision making, maximize channel mix and increase revenue per available room (RevPAR).
TravelClick’s Business Intelligence solutions empower properties to drive RevPAR growth and stay ahead of the game in an ever-changing, competitive global landscape. IHG and TravelClick will work together to increase adoption of three of TravelClick’s Business Intelligence solutions across IHG’s brand portfolio, which includes InterContinental Hotels & Resorts, Kimpton® Hotels and Restaurants, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and more.
Andrew Rubinacci, Senior Vice President of Global Distribution and Revenue Management Strategy, IHG, commented: “Access to the right technology and data is vital to providing our brands with a competitive edge to significantly improve performance. By deepening our relationship with TravelClick in this way, our hoteliers will have the ability to use powerful forward-looking data to implement strategies that are tailored to their specific markets, enabling them to stay ahead of the competition.”
TravelClick’s Hotelligence360 solutions include:
- Demand360 – With more than 23,000 hotels around the world participating, Demand360 is the only competitive market intelligence product available to the hospitality industry that provides forward-looking reservation metrics and competitive share by segment and channel. Hoteliers can develop a deep understanding of in-market trends and identify specific strategies to capitalize on future revenue opportunities.
- Rate360 – The No. 1-rated shopping solution in the hospitality industry – gathering over 10 billion rates per month from more than 600 sources, the vast majority of which are gathered through direct API connections for the highest degree of data quality – Rate360 ensures that hoteliers can rely on rate data to maximize revenue and optimize their competitive positions.
- Agency360 – The only source of travel agent bookings from all four GDS systems, Agency360 helps hoteliers to understand their share of corporate business and identify specific opportunities for growth.