To effectively prioritize time, resources, and staffing, as well as optimize revenue management, it is vital to have access to comprehensive, timely, and forward-looking business intelligence data.
IHG recommends Demand360, Agency360, and RevenueStrategy360 across its portfolio to help both corporate colleagues and hoteliers gain market insights to drive demand and revenue. IHG will also utilize the insights provided in these Amadeus solutions to help develop revenue management strategies.
By using one of the business intelligence solutions, IHG will gain visibility into global market performance data at the enterprise level. Additionally, properties that subscribe to these solutions will gain accurate insight into their local markets and competitive sets to truly know their business and make more informed and effective decisions.
"It’s critical for our corporate colleagues and hoteliers to have the data and insights they need to succeed and plan effectively into the future,” said Dennis Corrigan, Senior Vice President of Commercial Services, IHG Hotels & Resorts.
IHG has over 6,000 open hotels in more than 100 countries