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07/13/2022

Hyatt Expands Collaboration with Knowland Focused on Increasing Group Business Market Share

Relationship provides revenue-generating tools to managed and franchised hotels to outsell competitors.
Michal Christine Escobar
Senior Editor (Hotels)
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Hyatt hotel property

Knowland, a provider of data insight within the hospitality meetings and events industry, announced today that Hyatt has expanded its relationship with the company to deliver value across its portfolio. Knowland continues to partner with brands and management companies to expand its data set and enhance its intelligence-driven technology. Hyatt is the first global hotel brand to offer its managed and franchised hotels access to the Knowland database through a holistic portfolio-driven program.

This opportunity allows Hyatt to use revenue-generating business tools that provide intelligence within meetings and events booked in its current markets as well as feeder markets. The expanded Knowland relationship standardizes program terms pre-approved for all Hyatt branded hotels, including franchise operators.

“At Hyatt, it’s important to be nimble in our commitment to providing technology for all of our hotels,” said SVP of Events at Hyatt, Steve Enselein. “Access to Knowland data allows our hotel sales teams to generate topline revenue that can maximize profit through group sales, creating value across our portfolio for hotel owners and operators.”

Knowland’s actionable insights increase sales team productivity by evaluating opportunities that best fit a property’s needs. Additionally, greater insight into account booking behaviors and trends in target markets can elevate client engagement and increase group business which is key to continued growth.

“We are excited to work with Hyatt to continue creating value within its entire portfolio, said CEO of Knowland, Jeff Bzdawka. “Knowland is committed to providing our customers with the ongoing expansion of actionable insights and increasing both the depth and breadth of our meeting and events data. This in turn allows sales teams to keep a finger on the pulse of what is happening in today’s competitive landscape.”

The term “Hyatt” is used in this release to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.