How Precision Eating Helps Consumers

EnterWorks, a provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, revealed at the FMI Mid-Winter executive event in Miami this weekend its Precision Eating™ solution. The trademarked, multi-domain solution is designed to match consumer preferences in food consumption to the precise nutrient and related elements of the food and beverage offerings of sellers, whether the consumer is online, in-store, or dining in.

Precision Eating specifically addresses the challenges many consumers face today as they sort through food labels and advertisements, including:

• Is the offering compliant with my preferred diet plan? 
• Is it free from allergens that I or my child need to avoid?
• Can I know in advance whether compliant food and beverage offerings are available at my preferred store or restaurant?

Restauranteurs, retailers, and consumers all want to precisely match individual preferences to products. EnterWorks' multi-domain MDM can generate asset-driven assortments that are location-specific and filterable by brand or product interest.

EnterWorks’ Precision Eating solution leverages the company’s B2B2C strategy that brings together growers, brands, distributors, food service, retailers, and restaurants to collaborate on content. The EnterWorks Enable MDM and PIM platform can  capture, store and forward necessary content prior to delivering to the consumer at the point of research or purchase.

The EnterWorks Enable platform provides enables a single view of precise food and beverage content based on agile integration and syndication frameworks. These capabilities open up the potential for a broader application of product content from a variety of sources including: consumer User Generated Content (UGC), brand manufacturers, product content networks, GDSN data pools providers such as 1WorldSync, nutritional content providers such as Label Insight and data prepared for initiatives such as SmartLabelTM coordinated by the GMA and FMI. 

The solution enables a personalized preference lens to sort food and beverage choices through a variety of commerce or informational touchpoints that allows the user to filter views based on nutrients, formulas, calories, recipes, menus, meal kits, medical requirements or taste preferences.  It can also be conveyed in the form of Storeytelling, the EnterWorks solution for leveraging Virtual and Augmented reality along with shoppable planograms that reflect the real-time, in-store experience but with immediate access to rich and detailed product content.