As participants in a rapidly changing industry, those of us in the restaurant business understand the importance of innovation. From the introduction of self-service digital experiences to the emergence of third-party delivery, technology innovation has continuously proven to be a powerful force in multi-unit restaurants’ ability to drive and respond to guest behavior. However, innovation done right isn’t easy; and it is even more difficult when that innovation needs to take place in a non-standard environment.
The truth of the matter is that many multi-unit restaurant brands, especially those that are franchised, are non-standard. While regional and market variations in menus, store layouts, and technology can provide a unique, tailored experience for guests residing in a specific area, these variations also present a challenge when it comes to implementing a brand-wide technology innovation strategy.