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06/01/2022

Hotel Lancaster Launches Europe’s First Range of Luxury Travel NFTs to Revolutionize Guest Experience

Each of the 15 NFTs provides a different luxury experience at the Hotel while supporting Green Mining to remove 15 tons of plastic waste from Brazil.
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Hotel Lancaster Paris Logo

Hotel Lancaster and Plastiks are delighted to announce the launch of a new range of NFTs, each linked to a unique luxury experience in one of Paris’s finest hotels while helping to reduce the amount of plastic waste in the environment.

Each NFT in the range – initially restricted to 15 to go on sale on 1 June 2022 – will be associated with a hotel room. Alongside the artwork of the hotel room the guest will be staying in, the NFT will contain the Plastic Recovery Guarantee that proves the plastic has been removed from the environment in Brazil.

It marks the first time a hotel is using utility NFT technology to engage with travelers, giving environmentally conscious guests proof that 1 ton of plastic has been recovered and creating brand connection and loyalty though a range of additional benefits, including VIP Club Membership.

The integration of Plastic Recovery Guarantees in room-booking is part of the Hotel Lancaster’s strategy to offset its environmental impact. So far it has taken steps to remove single use beauty product containers, developed a locally sourced, organic menu in its restaurant, removed paper products and minimized water usage throughout the Hotel.

The Hotel Lancaster NFTs are linked to plastic recovered by the startup Green Mining, a reverse logistics solution to improve material recovery, with labor compliance and full traceability by blockchain in Brazil. So, anyone who buys one of these NFTs will be directly funding the recovery of harmful plastic and supporting the employment of waste pickers, people with few job opportunities. So far Green Mining has collected over 4.25 million kgs of recyclables and avoided more than 700 thousand kgs of CO2.

With the Plastiks Sustainability Dashboard, anyone investing in NFTs can showcase their commitment to plastic reduction through their investment in plastic recovery guarantees and, because Plastiks operates on the carbon-neutral blockchain ecosystem of Celo, those buying and selling NFTs on Plastiks are not only contributing to plastic reduction but also doing it in a carbon conscious way.

Lydérick Jadaud, Hotel Director at Hotel Lancaster said: “These NFTs allow our clients to directly contribute to the global fight against plastic waste and improve lives of the people collecting plastic in developing countries. I am immensely proud that Hotel Lancaster is able to bring these groups together through this fantastic project.

“Sustainability is becoming an important part of the hospitality industry, especially in cities where it can be more difficult to introduce greener practices, Plastiks’ NFTs allows us to demonstrate to our guests that we share commitment to solving the current climate crisis and helping to reduce damaging single-use plastic contamination.

This project is part of a journey for us and our industry to truly embed sustainable practices into our everyday life. Our next step for us is a full audit of the amount of plastic that we use in our hotel today, so that we can continue to neutralize our plastic usage completely by recovering it all around the world.” 

André Vanyi-Robin, CEO of Plastiks said: “We’re delighted that Hotel Lancaster has chosen Plastiks to help it lead the way, in what is an inherently difficult industry to adapt to sustainable living.

With pioneering blockchain technology, we can bring transparency, traceability and accountability to how the world deals with problem plastics in the environment, ensuring that generations to come are able to enjoy global travel in the way that many are able to today.”  

Plastiks launched in early 2022 as the world’s first utility NFT dedicated to revolutionising the fight against plastic waste and is powered by Nozama, the London-based global sustainability technology company.