Hotel Effectiveness Partners with Aimbridge Hospitality to Optimize Labor Costs

Hotel Effectiveness^Ⓡ, a provider of labor management software for the hotel industry, announced it has partnered with Aimbridge Hospitality, a global, third party hotel management company. Through this new partnership, Hotel Effectiveness will deliver optimized labor costs for many of the company's 1,400+ hotels.

The industry is starting to recover from the impact of COVID-19. As occupancy rises, hotel staffing levels will increase. PerfectLabor™, the award-winning labor management technology from Hotel Effectiveness, will ensure labor plans are directly aligned with fluctuating revenues and rooms sold along with other business drivers. Now, more than ever, companies are looking for ways to manage their hotel labor costs, accelerate the post-COVID-19 ramp-up and promote greater profitability over the long term. Hotel Effectiveness is the ultimate partner for Aimbridge to avoid excessive expenses and maximize profitability daily.

"Despite the challenges of 2020, Aimbridge's portfolio of managed properties continues to expand, in part because of our superior operating model, which includes a data-driven approach to controlling labor expenses without sacrificing quality," said Elie Khoury, Executive Vice President at Aimbridge Hospitality. "Hotel Effectiveness has been a great partner and an example of how we leverage our scale to add value for our owners."

Labor expenses are the largest component of any hotel's cost structure, and most hotels do not take advantage of the efficiencies created by technology. A well-run labor management system can reduce operating costs by up to 15%, depending upon type of hotel, driving superior Gross Operating Profits (GOP) and Net Operating Income (NOI) for owners and investors.

"We are proud to work with Aimbridge and their 1,400+ hotel managers and teams," said Del Ross, Chief Revenue Officer at Hotel Effectiveness. "We support over 5,000 hotels across the USA and Canada, and through these unprecedented times, we've expanded our relationships to include this wonderful customer and nearly all of the largest 3rd party management companies in the world. Our software integrates perfectly with their business intelligence and payroll systems, enabling every manager to make complex staffing and scheduling decisions with ease and confidence while freeing up time to pursue revenue-driving efforts. Corporate teams at Aimbridge will benefit from real-time insights and analysis that will lead to ongoing improvements and efficiencies across their portfolio."