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Hotel Brand -- Business Class | Hospitality Technology
The TravelClick study correlates with projections that 2015 will be a record year for GDS hotel bookings; it also reinforces that the GDS is one of the highest average daily rate channels for maximizing RevPAR.
With mobile bookings forecast to account for 18 percent of all online travel bookings made in the US next year, 22 percent in Europe and 31 percent in China, it is crucial for hotels to maximize their chances of being booked.
Privacy, Please HT’s group editor-in-chief Abigail Lorden reflects on how being a new mother has heightened her desire to protect her family’s digital assets. Lorden says it’s a cause that Starwood Hotels & Resorts is taking seriously, too, according to her recent interview with Starwood’s CIO Martha Poulter.
Starwood Opens the Door to Next-Gen Engagement In her first year with the company, Starwood’s new CIO has spearheaded initiatives including mobile check-in and keyless entry that have already scored high praise from guests and industry peers. In this exclusive interview with HT, CIO and EVP Martha Poulter talks about Starwood’s keyless entry project, and offers a preview of Starwood’s plans for using technology for personalized customer experiences. Top projects include revenue optimization and preference matching, among others. Plus, Poulter offers her take on the industry buzzwords Internet of Things, Big Data and more.
Mobile Hotel Bookings on the Rise It's not just millennials who are using their mobile devices to research and book rooms – it's happening across all major consumer segments.
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