Hilton Worldwide Uses Analytics to Track Key Performance Indicators

Hilton Worldwide Holdings Inc. has deployed the MicroStrategy Analytics Platform to targeted business areas in support of Hilton's enterprise data platform.  Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels.
"At Hilton, we're really the combination of several companies that have come together over the last 15 years," said Jess Petitt, Senior Director, Business Analytics at Hilton Worldwide.  "And through that, we've obviously created data governance issues that needed to be resolved. What MicroStrategy gives us is an enterprise analytics platform that sits on our enterprise warehouse. In the future, our goal is to enable our user community, from our executives all the way to property managers, to track KPIs across the organization and create visualizations, data discovery, and standardized reporting."
Hilton is focused on delivering KPIs from across the organization to drive strategic decision-making.  For targeted functional areas of the business, dedicated dashboards, reports, and analytics empower individual users to act on data-driven trends and outliers. Improved access to data will ensure that the right information is in the right hands as Hilton expands its enterprise analytics audience. To learn how Hilton Worldwide relies on MicroStrategy, visit: https://www.youtube.com/watch?v=OdXRpb4ky1A.
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