Hard Rock International Promotes Elena Alvarez to VP of Sales & Marketing - Company Cafes


Hard Rock International announced the appointment of Elena Alvarez to Vice President of Sales & Marketing – Company Cafes.

Alvarez, who has been with Hard Rock for nearly 14 years, previously held the position of Director of Sales & Marketing, Europe, where she managed Sales & Marketing for Hard Rock Cafe locations in 13 countries across the continent, aligning the organization’s objectives with business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resource planning and budgeting for 24 Hard Rock Cafe locations throughout Europe.

In her new role, Alvarez will be responsible for the entire Sales & Marketing function for Cafe Operations, including 43 Cafes in North America and 24 Cafes in Europe. She will report directly to David Pellow, Senior Vice President of Cafe Operations at Hard Rock International.

Alvarez began her career with Hard Rock as Sales & Marketing Manager of Hard Rock Cafe Barcelona in April 2005 and after three years, was promoted to the Regional Sales & Marketing Manager role based in London. During her time in Europe, Alvarez developed creative strategic initiatives for all European Cafes, leveraging hospitality and entertainment relationships to drive top line Cafe and retail sales, while heightening consumer awareness.



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