Gusto POS Rebrands as Qu

Anna Wolfe
Senior Editor - Restaurants
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Gusto POS has rebranded as Qu.

The comprehensive rebrand includes a new name, logo, positioning, and website, and serves to elevate the company's focus on delivering an enterprise-scale, omni-channel POS platform for fast casual and quick service restaurants. The rebrand also speaks to Qu's renewed promise of moving “Beyond. Together.”

While the Qu name is new to the market, the company's reputation as a provider of advanced POS technology is not. After six years in business, enabling millions of monthly transactions across the US, and a track record of zero enterprise-client churn, the company has earned an excellent industry-wide reputation.

Qu delivers an API-first approach; an omni-channel ordering solution that enables order taking anywhere, anytime; a modern gesture-based, conversational ordering design that delights staff; a cloud-deployed, but not cloud-dependent, architecture that keeps working even when the internet goes down; a hardware platform that has been restaurant proven; and the ability for clients to choose their payment processor. In addition, Qu has introduced a virtual store-grouping model that eases enterprise management, whether clients need to manage 10 or 10,000 locations.

As Qu moves forward, it will continue its focused approach to developing solutions that are best suited to the needs of fast casual and quick service chains.