GlobalReach's Hotspot 2.0 WiFi Delivers Communications & Monetization Capabilities to Hotels
At HT-Next in New Orleans, GlobalReach Technology introduces new guest WiFi features to its Hotspot 2.0 solution, giving hospitality brands the benefit of communicating through, and monetizing their WiFi service, without the need for loyalty program guests to log-on through a captive portal. The new capability comes ahead of the launch of the Hotspot 2.0 Release 3 standard.
Today's announcement sees GlobalReach add interstitial functionality to its Hotspot 2.0 guest experience, which complements traditional captive portal pages. The new feature enhances the frictionless WiFi sign up process by allowing the brand to smoothly deliver location-aware, guest-segmented communications.
Recognizing the value of the digital space to boost engagement, conversions and spend, users can now review terms and conditions, and see brand-controlled communications and promotions from this feature. For example, hospitality brands could welcome guests as they enter the lobby, reward them with a promotion, or prompt them to book their next stay, using this message.
The WiFi Alliance launches Hotspot 2.0 Release 3 on April 15. GlobalReach was a contributor to this specification, which is a significant step towards removing friction by enabling guests to login seamlessly. However, it is expected to be at least 18 months before adoption is mainstream. The GlobalReach development bridges this gap and adds new, Release 3-like capabilities today.
Users download a one-time profile to their devices for automatic login to hospitality WiFi networks and seamless roaming across a brand's properties. Hospitality brands have full control of policies that can trigger location- or event-specific guest communications and promotions via a single dashboard. Paired with rich presence and location analytics, the solution fosters better guest engagement and service monetization.