GlobalReach Technology Appoints Wi-Fi Industry Veteran to Lead Innovation in Hospitality Sector Solutions

GlobalReach Technology, a global provider of high-performance Wi-Fi solutions, service and analytics, said it appointed Chris Bruce as Managing Director.

Chris has more than 20 years in executive roles at British Telecom (BT) in its Wi-Fi, hospitality technology and international telecoms businesses. He previously served as CEO of BT Openzone Wi-Fi, where he led the rapid growth of its HISA (High Speed Internet Access) business with leading international hotel brands. Prior to that, he held the position of VP of Internet Hosting for Europe, as well Director of International Sales & Consulting, BT Global Services, where he led executive relationships across the U.S., Middle East, Africa and Asia. 

Throughout his career, Chris has fostered relationships with some of the largest brands in the international hospitality sector, including Hilton, Guoman Thistle and Starbucks, and successfully delivered a strategically significant and profitable business growth strategy.

Chris also brings many years of international carrier experience, as Chair and Co-chair of the Wireless Broadband Alliance, driving the development of a seamless and secure user experience (Hotspot 2.0) and more recently, the convergence of services over 5G and Next Generation Wi-Fi (802.11ax).

GlobalReach provides a highly-configurable, scalable and globally distributed technology platform that enables telecommunication providers and enterprises to deliver, manage and monetize Wi-Fi services and solutions.

Built on its own industry leading technology, its award-winning captive portal, cloud-RADIUS / AAA wireless platform delivers robust public Wi-Fi services, including those for a major national coffee shop chain across the USA, the London Underground, large-scale municipal networks like LinkNYC, San Francisco and San Jose, in-flight Wi-Fi for pan-continental airlines, and carrier SMB services, allowing seamless connectivity for users.

Its clients include Vodafone Group, BT, Virgin Media, CenturyLink, Proximus, Telekom Malaysia, Cisco, HP Aruba and Ruckus Wireless. The platform supports billions of authentications, supporting hundreds of various devices and operating systems.