G Adventures Leverages Visual Marketing Platform to Share User-Generated Content

G Adventures – a socially-responsible travel operator that offers life-changing, small-group tours for people of all ages, interests, and budgets in 100+ countries, on all seven continents – has selected CrowdRiff’s visual content marketing platform. G Adventures will be using Crowdriff to showcase its brand and the small group travel adventures it offers, which connect everyone to the world, its people, culture, and way of life.

G Adventures brings to life its brand position of “Our World Deserves More You” for travellers planning their next adventure. With CrowdRiff’s AI-powered content marketing platform, which is purpose-built for the travel and tourism industry, G Adventures can now collect, curate, and secure the usage rights to visual moments captured by its customers along their travel journeys as they explore the world. The CrowdRiff platform combines content discovery, digital asset management, and content delivery tools that will enable G Adventures to source and share top performing visuals with their audiences, at scale.

“Travel represents one of those remarkable times in a person’s life where they want to share every aspect of the experience, from the destination, sites, and people to the food and unique encounters,” said Lauren Michell, VP of Marketing and Customer Experience of G Adventures. “Because user-generated content is such a powerful way to showcase all that travel has to offer, we were looking for a partner with a technology platform that could help us showcase our customers’ travel moments. CrowdRiff is the perfect fit for us as they truly understand and share our love of travel, have the same entrepreneurial spirit as G Adventures, and of course their technology platform provided exactly what we needed.”

G Adventures has many ideas in mind for using the CrowdRiff platform, including an initial launch goal of streamlining how they collect UGC for sharing on social media and their website. The CrowdRiff platform will be used by G Adventures’ in-house agency, along with their social media, web, and content production teams, and external agency partners.